The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Bronze Pencil
Agency:
Arnold Communications / Boston
Client:
Volkswagen
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98055T
Award:
1998 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98056T
Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Odyssey Golf
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98015A
Award:
1998 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Boston
Client:
Mothers Against Drunk Driving
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
98042A
Award:
1998 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98070T
Award:
1998 Advertising Bronze Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Nickelodeon
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98028A
Award:
1998 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
The Negro Leagues Baseball Museum
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98036A
Award:
1998 Interactive Bronze Pencil
Agency:
Lowe Interactive
Client:
Mercedes-Benz of North America
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98020N
Award:
1998 Advertising Bronze Pencil
Agency:
Leo Burnett Company / Chicago
Client:
Callard & Bowser-Suchard/Altoids
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98022A
Award:
1998 Advertising Bronze Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co.
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98059T
Award:
1998 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
The Negro Leagues Baseball Museum
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98039A
Award:
1998 Interactive Bronze Pencil
Agency:
Modem Media
Client:
John Hancock
Title:
Category:
Beyond the Banner
Annual ID:
98010N
Award:
1998 Interactive Bronze Pencil
Agency:
Euro RSCG Partnership
Client:
Intel Semiconductor
Title:
Category:
Banners / Banner - Interactive
Annual ID:
98006N
Award:
1998 Advertising Bronze Pencil
Agency:
Periscope / Minneapolis
Client:
Reynold Guitar Lessons
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98009A
Award:
1998 Advertising Bronze Pencil
Agency:
Deutsch / New York
Client:
IKEA North America
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98068T
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98062T
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98063T
Award:
1998 Advertising Bronze Pencil
Agency:
Forsman Bodenfors / Gothenburg
Client:
Volvo PB Sverige, Volvo S40 T4
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98081T
Award:
1998 Interactive Bronze Pencil
Agency:
Tinderbox Interactive
Client:
Protection Providence Society
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Annual ID:
98024N
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98073T
Award:
1998 Interactive Bronze Pencil
Agency:
Poppe Tyson Interactive
Client:
Lycos
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98003N
Award:
1998 Advertising Bronze Pencil
Agency:
Core / St. Louis
Client:
Monsanto Protiva
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
98030A
Award:
1998 Advertising Bronze Pencil
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98076T
Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98012A
Award:
1998 Advertising Bronze Pencil
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98007A
Award:
1998 Interactive Bronze Pencil
Agency:
Mad Dogs & Englishmen
Client:
Mad Dogs & Englishmen
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98031N
Award:
1998 Interactive Bronze Pencil
Agency:
Revolv
Client:
Revolv
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98032N
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98049R
Award:
1998 Interactive Bronze Pencil
Agency:
Resource Marketing
Client:
Burton Snowboards
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98014N
Award:
1998 Advertising Bronze Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98003A
Award:
1998 Interactive Bronze Pencil
Agency:
Magnet Interactive Communications
Client:
Conservation International
Title:
Category:
Non-Profit Organizations / Non-Profit - Web Site
Annual ID:
98038N
Award:
1998 Advertising Bronze Pencil
Agency:
The Leagas Delaney Partnership / London
Client:
BBC
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98079T
Award:
1998 Advertising Bronze Pencil
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98019A
Award:
1998 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Reach for a Dream
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98046T
Award:
1998 Advertising Bronze Pencil
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98016A
Award:
1998 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98017A
Award:
1998 Interactive Bronze Pencil
Agency:
Grey Interactive
Client:
Dell Computer Corporation
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98023N
Award:
1998 Advertising Bronze Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN / ESPNEWS
Title:
Category:
Multimedia Campaign
Annual ID:
98084A
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98052R
Award:
1998 Interactive Bronze Pencil
Agency:
Agency.com
Client:
Urban Desires
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98027N
Award:
1998 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond & Partners / New York
Client:
Target
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98025A